Alright, K-Pop stans, get ready because the tea is piping hot! The **February 2026 Boy Group Brand Reputation** rankings just dropped, and honey, the legends are, well, *legendary*!
Our ultimate faves, **BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook)**, absolutely *dominated* the charts, snagging that #1 spot with a brand reputation index of 9,903,378! That’s a whopping 24.16% UP from last month! Seriously, their engagement, media, communication, and community indexes are off the charts. The data even links them to ‘return,’ ‘live broadcast,’ and ‘love,’ with keywords like ‘ARMY,’ ‘Gwanghwamun performance,’ and ‘Arirang’ popping off. And get this – a 93.49% positive ratio. Talk about having major good vibes!
Holding strong at #2, we’ve got the fierce **Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N.)**! Their brand reputation index hit 3,674,527, showing a solid 3.40% increase. Stays are definitely doing their thing and keeping them thriving!
And sliding in at a respectable #3 is the iconic **EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Lay)**! With an index of 3,469,533, their enduring power is undeniable, even with a slight dip this month. True legends never fade!
The Korean Corporate Reputation Research Institute measured big data from January 7 to February 7, 2026, and the overall boy group brand big data increased by 12.05% from January. Other major players making the top 30 include **BigBang (#4)** and **SEVENTEEN (#5)**, showing that the K-Pop industry is totally thriving!
Our K-Pop boys are truly out here making history and connecting with fans like never before. We love to see it!
Reported by Seoul Wire | Seoul, South Korea 🇰🇷
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