SEOUL — Global phenomenon BTS has once again asserted their unparalleled presence, securing the coveted #1 spot in the February 2026 Idol Group Brand Reputation rankings. The latest data, unveiled by the Korea Brand Reputation Research Institute, highlights the septet’s formidable influence, largely propelled by escalating anticipation for their full group comeback.
The acclaimed group recorded an impressive Brand Reputation Index of 9,909,639, marking a significant 29.28% surge from their January figures (7,665,021). Delving into the sub-indices, BTS’s Communication Index (3,563,710) and Community Index (5,096,594) were particularly robust, unequivocally demonstrating their explosive online traction and the fervent engagement of their devoted fanbase, ARMY.
Goo Chang-hwan, Director of the Korea Brand Reputation Research Institute, elaborated on the findings, stating, “Analyses of BTS’s brand links prominently featured terms like ‘comeback,’ ‘live broadcast,’ and ‘reservations.’ Concurrently, keyword analyses frequently highlighted ‘Gwanghwamun,’ ‘Busan Concert,’ and ‘World Tour.'” These insights underscore the public’s immense interest in their upcoming March concert at Gwanghwamun Plaza and the much-anticipated return of the complete group. Further solidifying their widespread appeal, BTS achieved an impressive 92.95% positive sentiment ratio in media perception.
While BTS commanded the top position, other industry giants also made significant waves. Rising to an astounding second place, IVE showcased remarkable growth, achieving a Brand Reputation Index of 7,665,293 — an astonishing 63.15% increase from the previous month. BLACKPINK maintained a strong presence at third, despite a marginal 0.02% dip, recording 5,259,160. Following closely were SEVENTEEN and EXO, securing the fourth and fifth positions, respectively.
The research institute further noted an overall increase in idol group brand big data, rising by 5.51% from the previous month to a total of 84,808,365 entries. A particularly noteworthy 22.55% jump in the Brand Communication Index across the board suggests that announcements regarding the resumption of activities by major groups have significantly amplified consumer interaction and discussion within the K-Pop sphere.
The top 30 rankings also included prominent names such as Stray Kids, Red Velvet, ILLIT, Apink, TWICE, KIKI, aespa, and BIGBANG, painting a dynamic picture of the vibrant and ever-evolving K-Pop landscape.
Reported by Seoul Wire | Seoul, South Korea 🇰🇷
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